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Jan 07, 2024

Westlake Royal Building Products debuts 'Boundless' campaign

Westlake Royal Building Products USA, Inc, is showcasing and debuting a new campaign at the 2023 Pacific Coast Builders Conference. At PCBC 2023, running May 24 and May 25, Westlake Royal is featuring

Westlake Royal Building Products USA, Inc, is showcasing and debuting a new campaign at the 2023 Pacific Coast Builders Conference.

At PCBC 2023, running May 24 and May 25, Westlake Royal is featuring its “Boundless” campaign, which highlights its portfolio of brands and building solutions. This includes TruExterior Siding & Trim, Cedar Renditions, Celect Cellular Composite Siding, Westlake Royal Stone Solutions, Westlake Royal Roofing Solutions, DaVinci Roofscapes, and more.

According to Westlake Royal Building Products, the Boundless campaign, “highlights the rich legacy, innovative design and unlimited possibilities of Westlake Royal’s portfolio of industry-leading brands.”

“Westlake Royal Building Products is thrilled to be exhibiting boundless opportunities for growth, innovation and design at PCBC this year,” said Steve Booz, vice president of marketing, Westlake Royal Building Products. “We are optimistic about the industry outlook for the remainder of 2023 and beyond.”

Westlake Royal will showcase several new colors, profiles and innovative products as part of its Siding & Accessories offerings:

Westlake Royal Roofing Solutions

Westlake Royal is showcasing a wide range of roof systems and components designed for beauty, durability, resiliency and sustainability. These include:

Westlake Royal Stone Solutions

Westlake Royal brands Cultured Stone and Eldorado Stone will display new collections at PCBC. Cultured Stone and Eldorado Stone profiles are made to enhance interior and exterior vertical spaces by featuring organic textures, dynamic color palettes and multisensory aesthetic cues that pay homage to architectural traditions while expanding the boundaries of design.

Westlake Royal Building Products USA is based in Houston, Texas.